Different Mobile Ad Formats
This is mobile era, where mobile application development companies in los angeles , New York, London,and all over the world develop different types of apps for different platforms. After developing the apps, the 1st question rise in their mind is how to promote apps in the market as it playsvery important role inthe app success. The solution for this is implementing an effectual MOBILE ADVERTISING strategy.
What is mobile advertising? And which mobile Ad format will suit you?
Mobile advertising is a part of mobile marketing. It is a type of app marketing via mobile phones.
A basic thingyou need to understand before choosing the right Mobile ad format is that there is no guarantee that the advertisement format that works for another person willalso work for you. Soyou need to test with different adformats and conclude yourselfthat which format gives the best output.Let us discuss the different types of mobile Ad formats:
Types of mobile Ad format
Banners Ads
Most of the iPhone app development companies in los angeles choose Banner ads to promote their apps, because of its effectiveness. Though the Banner ads produce largely accidently clicks, which we canavoid by placing it in the correct space. Generally the best size is 320x50 pixels. The success of your banner ad depends on where you place your ad. Below image is an example for banner ad.
Video Ads
Compared to other ads, video ads are most popular and fast growing on mobile platforms. This is because it keeps people engaged to watching your ad video, this video will run in between 25-30 Sec duration. While advertising, you need to be careful because it might backfire if your video quality is poor or placed in the wrong places.
It’s necessary that video ads must be framed in 25-30 Sec duration and ad placement should be at a natural break in user application journey.
Interstitials
Interstitials adsare visuals that occupies or cover entire mobile screen whenever you go to play a game or switch to some other app.
According to experts, interstitial opening ads are best when it is placed inside games with levels. When the break comes after the level completion, interstitial ads get pop up automatically. So publisher here doesn’t push the ads in between the game.
Expandable Ads
This ad is combinational of both banner and interstitial ads. It typically starts with 320*50 pixel banner and end with 320*420 pixel banner. This type of ads has high impact in marketing strategy. On the mobile app, expandable ads give users a different type of ad experience. The user accepts full screen ads on mobile more as compared to websites.
Conclusion
We see tremendous changes in technology every day. There’ll be new formats rising because the technology and business evolves quickly. Currently video ads, and expandable ads are the most effective and profitable.
Want to Develop a Successful Mobile App?
If yes, we are here to help you. We at FuGenX Technologies, a premiere Android and iphone app development company in los angeles , help you to develop world-class mobile app that can support all types of ad formats.
Please reach us at info@fugenx.com or fugenx.com for world-class mobile app development services.